Pricing
Plans that scale with your brand
Credits power actions. You always see the cost before you run anything.
Starter
$49
/mo
1,000 credits
Brands: 2
- 2 basic scores (Readiness + Delta)
- Demand Explorer
- 2 brands
- 1,000 credits / month
Pro
$99
/mo
5,000 credits
Brands: 10
- Brand DNA profile
- 4 diagnostic scores
- Basic market estimate
- Top 3 recommendations
- 5,000 credits / month
Business
$249
/mo
15,000 credits
Brands: 50
- Full 8-score diagnostic
- 7/30/90-day action plan
- Brand Control (Shield + Amplify)
- 3 execution modes
- 15,000 credits / month
Advisory
$499
/mo
50,000 credits
Brands: Unlimited
- Everything in Business
- Score history + repeat sessions
- Full Brand Control OS + Story Bank
- Agency Bridge (DFY execution)
- 50,000 credits / month
Compare
Full feature matrix
A clear view of what you get at each tier.
| Feature | Starter | Pro | Business | Advisory |
|---|---|---|---|---|
| Credits | 1,000 | 5,000 | 15,000 | 50,000 |
| Projects | 2 | 10 | 50 | Unlimited |
| Demand Explorer | ||||
| Brand DNA profile | ||||
| Diagnostic scores | ||||
| Market estimate (3 scenarios) | ||||
| Recommendations (7/30/90-day) | ||||
| Brand Control (Shield + Amplify) | ||||
| Story Bank | ||||
| Score history + repeat sessions | ||||
| Agency Bridge (DFY execution) |
Costs
Know the cost before you click
Typical costs (exact costs are always shown inside the product).
| Action | Credits | Notes |
|---|---|---|
| Brand Strategy session (full) | 25 | Includes Brand DNA + 8 scores + recommendations |
| Brand Strategy session (lite) | 10 | 3 steps, 4 scores, top 3 recommendations |
| Brand Control scan | 5 | Per source (Google Reviews, Reddit, X) |
| Shield response draft | 3 | AI-generated response to negative mention |
| Demand lookup | 1 | Cache can reduce cost. Real-time can increase it. |
| Market estimate refresh | 5 | 3 revenue scenarios + unlocks/blockers |
Simulator
Estimate your monthly usage
A quick heuristic to pick the right tier.
What can I do with my credits?
A quick estimate based on your workflow (not a guarantee — cache hits, real-time refreshes, and bulk jobs can change the total).
Keywords per day
10
1100
SERP checks per day
5
150
Domains per week
2
120
Keywords tracked
50
0500
Estimated monthly usage: ~517 credits
Your Starter plan covers this estimate.
Subscriptions and top-ups unlock at launch.
Top-ups
Need extra credits?
Top up any time. Useful for real-time refreshes or bulk research sprints.
FAQ
Questions, answered
Do this next
Join the waitlist to get early access — Brand DNA profile, 8 diagnostic scores, and a prioritized action plan.